Managing and Optimising your Media Budget
Managing Media Buying; The 60-minute media audit
An introduction to best practise process for managing media buying.
In this section we will answer the questions we are most frequently asked covering topics including:
Good governance and control
Delivering best-in-class value
Effective performance structure
Transparency & trading
Optimising Investment; the B.O.O.M Principals
Learn how to ensure you are maximising your return on media investment.
We share our top tips for determining optimal budgets, setting objectives, evaluating plans and measuring effectiveness.
Date: Tuesday, 16th October, 2018
Venue: Dublin 2