There’s nothing new about the marketing effectiveness challenge. So why has it not been solved by now? First things first, it needs real focus - companies who invest (time/ resources/ budget) in marketing effectiveness deliver greater return on marketing investment. It’s really that simple!Read More
If you only had 60 minutes to review your media buying, here are the things we would recommend that you consider…Read More
New year, new you?!
If your resolutions include getting more for your marketing investment this year, then why not kick start the year with a one day seminar, tailored for your marketing team that will help them to do just that?Read More
Is ‘media audit’ the best way to assess your return on marketing investment, or is time for a new media effectiveness review process?Read More
WTF is an SSP?
Use our guide to media terms and acronymsRead More
Pitch consultants can play an important role in choosing your A-Team, and here’s why.Read More
Everyone’s talking Influencer Marketing.
Influencers are, however, just another media channel. If you include it in your marketing mix (and you should, depending – obviously – on your audience) subject it to the same forensic interrogation you employ for other media channels.Read More
What’s the problem with agency-client relationships?
Why do agencies and clients appear to be struggling to get it right?Read More
The problem with procurement is that the marketing / procurement relationship has become distorted through lack of input and management from the marketing industry. Marketers (and agencies) feel they are answering to the procurement team……Read More
Why Pt78 and what does it mean? You’ve asked the question and every good question deserves an answer.Read More
If there was ever a case for serious investment in brand value it was the release of Volkswagen’s results on Tuesday morningRead More
‘Advertising is Dead, Long Live Advertising’. Sometimes in life it’s the smallest changes that can have the biggest impact.Read More
The Pt78 crew always love a good, conspiratorial confession but we were particularly interested to read Digiday’s ‘Confessions of a Media Auditor’. Here's our view on it.Read More
The best agency client partnerships are based on an open and honest relationship, built on mutual respect for each other’s professionalism and integrity. It helps if you start out right, but when things are going wrong it’s always better to address any issues early and get back on track – niggling doubts will lead to lingering resentment and inevitably poor performance.Read More
What did you see? The world is divided into two groups of people; those who see “Opportunity is Now Here” and those who see “Opportunity is Nowhere”. Were you even paying attention?!Read More
Building best-in-class customer experience requires a complete re-think of organisation structure. Technology, Customer Service, CRM, UX/UI, Data, Design all sit in different places in every organisation and ‘new’ skills are required all the time. The CMO/CIO/CCO debate is one for a different day, but for today the question of how to make sure you have the very best talent.Read More