Vivien McKechnie


Over 20 years’ experience in the Irish Media Industry.

Senior agency experience

  • Board Director & Head of Trading for Dentsu Aegis Media

Senior Media Experience

  • Commercial Director of the Irish Times Group with responsibility for Irish Times and and for the group commercial businesses,, Electric Media Sales and The Gloss Magazine. 

  • Earlier in her career Vivien held senior sales roles in RTE and TV3

She began her career as a Media Buyer and Planner at AFA Advertising.

Board positions

  • IAPI (Institute of Advertising Practitioners)

  • ASAI (Advertising Standards Authority for Ireland)

  • IAB (Internet Advertising Bureau).


Sarah Probert


More than 20 years’ experience in Global Marketing Leadership.

Sarah is skilled at marketing strategy, marketing performance optimisation, digital transformation and global media management.


  • Consulted across a number of organisations, working on the brand and go-to-market strategy for a range of brands in Technology, Telco, Music, Applications and Consumer sectors including National Dairy Council, BlackBerry 10, MusicQubed and MTV.

  • Led a number of key programs on behalf of clients involving global media planning and buying, the selection and on-boarding of new global agencies, transformation of digital strategy and the localisation of all marketing materials globally.

  • Executed a number of Brand Marketing and sponsorship programs working with Formula One, Alicia Keys and a number of brand advocates and influencers.


  • Head of Commercial & Marketing, iD Mobile (Dixons Carphone Ireland Ltd.) with responsibility for all marketing activity and commercial agreements

  • Senior Director, Blackberry EMEA, leading all marketing communications activity across the region including Digital, Media, Brand & Creative

  • Marketing leadership roles across a number of global organisations headquartered in the UK including Cisco, Viewgate Networks and Guinness GB

An IAPI and AAI accredited media auditor
and pitch consultant