Do you have the clarity and transparency you need on the breakdown of your investment?
Are you confident that all your marketing investment is optimised?
Do you have the right action plan that will deliver maximum positive change?
Connecting with customers in an increasingly fragmented communications market...
The more we deploy technology, the more we leverage digital solutions, the less insight we seem to gain about the return on our total media and marketing investment. Is all of it needed? Do I have my mix right?
what we do
Pt78 offers a range of services designed to maximise the return on all your marketing and media investments.
Our business will constantly evolve and transform because we work in a rapidly changing landscape.
More technology has led to greater fragmentation and less accountability. Working with emerging technologies, new media and new team structures, both in-house and within your multiple agency partners, means that the need to make sure your budget is working hard for you has never been greater.
“We’ve wrestled with these challenges, and more, for decades. We understand and that’s why we know we can help.”
— Vivien McKechnie
Find out more about how we deliver this to your business.
Investment Performance Review
Your marketing investment is complex and fragmented. Traditional audit models are all too often no longer fit for purpose. We provide detailed investment breakdown and assessment of the value you have received.
Partner Selection and Performance Reviews
You have multiple agency partners with complex arrangements. We ensure you have full transparency and are maximising the return from your partners.
Integrated Communications Strategy
Media strategy can no longer be viewed in a linear way. We determine if your media strategy is optimal to deliver your communications goals and maximises return on investment.
It’s hard to keep pace with rapidly changing landscape and terminology. We deliver bespoke media training and market insights, from graduate to C-Suite, specialising in Executive and Board training.