Do you have the clarity and transparency you need on the breakdown of your investment?
Are you confident that all your marketing investment is optimised?
Do you have the right action plan that will deliver maximum positive change?
Connecting with customers in an increasingly fragmented communications market...
The more we deploy technology, the more we leverage digital solutions, the less insight we seem to gain about the return on our total media and marketing investment. Is all of it needed? Do I have my mix right?
what we do
Pt78 offers a range of services and solutions designed to maximise the return on all your marketing and media investments.
More technology has led to greater fragmentation and less accountability. Working with emerging technologies, new media and new team structures, both in-house and within your multiple agency partners, means that the need to make sure your budget is working hard for you has never been greater.
We are constantly developing tools, frameworks and software solutions that support our clients in maximising return on their marketing investment.
“We know how hard it can be to develop a culture of Marketing Effectiveness in your organisation.
That’s where our framework comes in.”
— Sarah Probert
Find out more about how we deliver this to your business.
Your marketing investment is complex and fragmented. With multiple agency partners, each executing different parts of your marketing plan, traditional audit and agency performance models are no longer fit for purpose. We ensure you have full transparency throughout the procurement process and the structures to extract maximum value from your partners.
Delivering the plan requires an integrated marketing approach. We ensure you have the skills and the processes in place, so that your entire team, both in-house and within agency partners, are working effectively together to deliver the best results.
Winning strategies emerge naturally from winning processes. You understand your business better than anyone else. Sometimes you just need time out from the day-to-day to unlock further potential. We work with you to convert that understanding into results. We deliver insightful analysis and develop successful strategies for maximum financial gain.
It’s hard to keep pace with rapidly changing landscape and terminology. We deliver bespoke media and marketing training and insights; from foundations to C-Suite, specialising in Executive and Board training.