5 Tips to Sharpen Your Influencer Marketing Strategy
The Best Relationships are Long Term, Stable and usually Monogamous…..aren’t they?
Everyone’s talking Influencer Marketing.
Influencers are, however, just another media channel. If you include it in your marketing mix (and you should, depending – obviously – on your audience) subject it to the same forensic interrogation you employ for other media channels.
The Problem with Procurement
What’s the problem with agency-client relationships?
Why do agencies and clients appear to be struggling to get it right?
What’s in a name? The story behind Pt78
The problem with procurement is that the marketing / procurement relationship has become distorted through lack of input and management from the marketing industry. Marketers (and agencies) feel they are answering to the procurement team……
Why your CFO should give a damn about ‘brand value’; the Volkswagen lesson
Why Pt78 and what does it mean? You’ve asked the question and every good question deserves an answer.
Five Ways to Increase Effectiveness in Your Advertising
If there was ever a case for serious investment in brand value it was the release of Volkswagen’s results on Tuesday morning
Digiday: Confessions of a Media Auditor
‘Advertising is Dead, Long Live Advertising’. Sometimes in life it’s the smallest changes that can have the biggest impact.
How to get the most from your media agencies
The Pt78 crew always love a good, conspiratorial confession but we were particularly interested to read Digiday’s ‘Confessions of a Media Auditor’. Here's our view on it.
The best agency client partnerships are based on an open and honest relationship, built on mutual respect for each other’s professionalism and integrity. It helps if you start out right, but when things are going wrong it’s always better to address any issues early and get back on track – niggling doubts will lead to lingering resentment and inevitably poor performance.
Beg, borrow or steal: the great in-house debate.
What did you see? The world is divided into two groups of people; those who see “Opportunity is Now Here” and those who see “Opportunity is Nowhere”. Were you even paying attention?!
Building best-in-class customer experience requires a complete re-think of organisation structure. Technology, Customer Service, CRM, UX/UI, Data, Design all sit in different places in every organisation and ‘new’ skills are required all the time. The CMO/CIO/CCO debate is one for a different day, but for today the question of how to make sure you have the very best talent.