At Pt78, we like to take a holistic approach to marketing effectiveness and it all starts with our simple framework.

If you’re responsible for media investment, how can you be assured you are managing risk and maximising return?

5 top tips to develop your 2024 marketing plan - let’s throw the book at it this year!

In recent weeks, we have had several calls from clients, asking questions about their media investment and trading governance in general. Luckily, if you are conducting regular media reviews, covering media costs, margins, transparency, fees etc., you are already mitigating any risk for your organisation.

At its best the pitch process is an amazing, enlightening and ultimately rewarding journey for all involved, at its worst it's a jumble of confusion, mistrust and wasted effort. Here are some simple rules of thumb to help it veer towards the former.

What advertisers need to know about barter, commission, rebates and credit notes.

The pitch process, it's something most people dread, whether client or agency side. Do we need to fundamentally overhaul it, refine it, or kill it entirely?

We can play an important role in ensuring you have the best team for you, here are 6 reasons why.

How to review your media investment in 60 minutes.

If you’re thinking of an agency pitch or tender process here are our top three tips.

Does your 2023 planning need a fresh perspective or an independent opinion?

What is Cost-Per-Estimate- Ad-Recall-Lift and do you care?

“Insanity is doing the same thing over and over again and expecting different results.”

“Media Audit” is a fairly meaningless term for a lot of very different processes. Here’s what it means to us and why we (reluctantly) use that term.

A creative director once told me he had received a brief for a fast- food restaurant with the insight statement ‘they (the target) will be on O’Connell street and they will be hungry’. Insights take time and effort and demand a point of view. We are information full and insight-empty.