What's wrong with the media audit process?

Clients typically use a wide range of criteria to select a new media agency partner. Yet, when it comes to evaluation, all too often they rely exclusively on an out-dated media audit process where the focus is largely on costs. Isn’t it time that this changed and that agency partners were evaluated using the same criteria as the selection process?

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Sarah Probert
Creating a culture of Marketing Effectiveness

There’s nothing new about the marketing effectiveness challenge. So why has it not been solved by now? First things first, it needs real focus - companies who invest (time/ resources/ budget) in marketing effectiveness deliver greater return on marketing investment. It’s really that simple!

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Sarah Probert
The Problem with Procurement

The problem with procurement is that the marketing / procurement relationship has become distorted through lack of input and management from the marketing industry. Marketers (and agencies) feel they are answering to the procurement team……

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Vivien McKechnie
How to get the most from your media agencies

The best agency client partnerships are based on an open and honest relationship, built on mutual respect for each other’s professionalism and integrity. It helps if you start out right, but when things are going wrong it’s always better to address any issues early and get back on track – niggling doubts will lead to lingering resentment and inevitably poor performance.

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Vivien McKechnie
#OPPORTUNITYISNOWHERE

What did you see?  The world is divided into two groups of people; those who see “Opportunity is Now Here” and those who see “Opportunity is Nowhere”.  Were you even paying attention?!

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Vivien McKechnie
Beg, borrow or steal: the great in-house debate.

Building best-in-class customer experience requires a complete re-think of organisation structure. Technology, Customer Service, CRM, UX/UI, Data, Design all sit in different places in every organisation and ‘new’ skills are required all the time. The CMO/CIO/CCO debate is one for a different day, but for today the question of how to make sure you have the very best talent. 

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Vivien McKechnie