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Creating a culture of Marketing Effectiveness
There’s nothing new about the marketing effectiveness challenge. So why has it not been solved by now? First things first, it needs real focus - companies who invest (time/ resources/ budget) in marketing effectiveness deliver greater return on marketing investment. It’s really that simple!
The 60-Minute Media Audit
If you only had 60 minutes to review your media buying, here are the things we would recommend that you consider…
How do you drive a better return from your 2019 marketing plan?
New year, new you?!
If your resolutions include getting more for your marketing investment this year, then why not kick start the year with a one day seminar, tailored for your marketing team that will help them to do just that?
Will a media audit tell you where to stop, start or continue investing your marketing budget?
Is ‘media audit’ the best way to assess your return on marketing investment, or is time for a new media effectiveness review process?
6 reasons you should use a pitch consultant to get the right agency partners.
Pitch consultants can play an important role in choosing your A-Team, and here’s why.
The Best Relationships are Long Term, Stable and usually Monogamous…..aren’t they?
What’s the problem with agency-client relationships?
Why do agencies and clients appear to be struggling to get it right?
What’s in a name? The story behind Pt78
Why Pt78 and what does it mean? You’ve asked the question and every good question deserves an answer.
Five Ways to Increase Effectiveness in Your Advertising
‘Advertising is Dead, Long Live Advertising’. Sometimes in life it’s the smallest changes that can have the biggest impact.
Digiday: Confessions of a Media Auditor
The Pt78 crew always love a good, conspiratorial confession but we were particularly interested to read Digiday’s ‘Confessions of a Media Auditor’. Here's our view on it.
How to get the most from your media agencies
The best agency client partnerships are based on an open and honest relationship, built on mutual respect for each other’s professionalism and integrity. It helps if you start out right, but when things are going wrong it’s always better to address any issues early and get back on track – niggling doubts will lead to lingering resentment and inevitably poor performance.
#OPPORTUNITYISNOWHERE
What did you see? The world is divided into two groups of people; those who see “Opportunity is Now Here” and those who see “Opportunity is Nowhere”. Were you even paying attention?!
Beg, borrow or steal: the great in-house debate.
Building best-in-class customer experience requires a complete re-think of organisation structure. Technology, Customer Service, CRM, UX/UI, Data, Design all sit in different places in every organisation and ‘new’ skills are required all the time. The CMO/CIO/CCO debate is one for a different day, but for today the question of how to make sure you have the very best talent.